From Local Capability to Global Competitiveness: A Strategic Export Playbook for Pakistani SMEs
Hudson & Indus | H&I Insights Executive Summary Exports remain one of Pakistan’s most underleveraged growth engines. While the country has strong manufacturing depth, skilled labor, and cost advantages, many small and mid-sized enterprises (SMEs) struggle to translate these strengths into sustained export performance. The challenge is not limited to production capacity. It lies in […]
Re-engineering Go-to-Market Strategies in Emerging Economies: The Case for Strategic Match Making
Hudson & Indus | H&I Insights Executive Summary Go-to-market (GTM) success in emerging economies is rarely constrained by product quality alone. More often, failure stems from misaligned markets, ineffective channels, and weak buyer connections. In Pakistan and similar markets, companies struggle not because demand does not exist—but because the right demand is not systematically accessed. […]